Friday, March 20, 2009

Sports Anthem Ad!

Open on extreme closeup on a muscular, potentially African American athlete.

"Potentially" because that's how close we are. Skin pores fill screen.

We see sweat bead out of pores. Each bead of sweat contains something stressful.

VO: Coach says pain is weakness leaving the body.

Bead of sweat containing large, half-read novel.

VO: Science says sweat is electrolytes, salt, water leaving the body.

Bead of sweat containing an unfed baby.

VO: All I know is..

Bead of sweat containing a 100x100 Sudoku puzzle.

VO: When I work out, I get to leave my body.

Bead of sweat containing a depressed neighborhood.

If you want the rest, email for dayrate.

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